From Your Screen to NYC Shelves: Ekster Is In Nordstrom

After years of living online, breaking Kickstarter records, and becoming the world’s bestselling smart wallet, we are finally on-shelf, in real life. 

You can now walk into Nordstrom’s NYC Flagship store, pick up an Ekster Cardholder Pro, click the trigger, feel the construction, and see why millions made the switch.

For a brand that built everything digitally, from crowdfunding to viral TikToks to global recognition, stepping into physical retail isn’t just another move. It’s a milestone. A statement. The start of a new chapter.

And you’re invited to come and see it.

Why we’re venturing into the real world

Online is where we built our community. It’s where thousands of people backed us on Kickstarter. Where our first smart wallet sold out overnight. Where our content went viral and our wallets changed pockets around the world.

But here’s the thing… our products aren’t just made to be scrolled past. They’re meant to be clicked, flicked, held, and stolen by your friends when you’re not looking.

So being invited into Nordstrom New York is more than a storefront. It’s a space to experience what we’ve built.

As our co-founder, Olivier Momma, puts it, “We make interactive products. This is our chance to invite people to try them out. And it’s our chance to see real reactions in the moment. Something that’s even more valuable than an online review.”

And to do it at 225 W 57th St, right in the heart of Manhattan? That’s wild.

What Ekster products will you find in store?

You’ll find our greatest hits, the ones you’ve seen online but never actually touched (yet):

• Cardholder Pro – Minimalist 100% metal build, RFID-blocking, holds 1–14 cards and bills, and gives you instant pop-up access to your most-used cards.
• TravelPack Vacuum Kit – The viral packing hack that saves up to 60% suitcase space and your sanity. Experience the vacuum bag and mini pump in action.
• GRID Backpack – Built for daily chaos or off-grid adventures. Water-resistant, modular, and designed to actually organize your life.

Touch them. Click them. Try to break them (please don’t actually). This is your chance to feel the difference.

Why you need to come and see for yourself

Aside from touching the wallets your Instagram feed keeps yelling about? Here’s why:

• It’s the first Ekster in-store experience, so you’ll be making history with us
• Exclusive activations and drops you won’t get online
• Real people to talk to, not a chatbot or faceless email
• You can physically click the card pop-up button instead of imagining it
  

Where to find us

📍 Nordstrom NYC Flagship Store

225 W 57th St, New York, NY

Look for the clean Dutch design meets pocket chaos display. That’s us.

How long is Ekster in Nordstrom?

We’re live at Nordstrom’s NYC Flagship store until March 2026.

Yep, it’s limited. Once it’s gone, we go back to being pixels on your screen (and tracking cards in your wallet).

From online to on-shelf and beyond

This isn’t Ekster turning its back on being digital-first. It’s us proving that a brand built by a community online can still thrive offline.

It’s the start of something bigger. More locations. More experiences. More of you discovering that a wallet can do more than just hold receipts you’ll never look at.

But first, we start in New York. See you at Nordstrom!