New Release: Ekster x Smiley® Cardholder Pro for MagSafe

Summer, we get it. Nobody wants to let you go. The days are getting shorter, your group chat has started saying things like "back to reality," and somewhere out there a pumpkin spice something is already plotting its return. 

So we did the only reasonable thing: we teamed up with the actual, original, 50-plus-years-of-good-vibes Smiley face and built something that refuses to let summer leave quietly.

Meet the Ekster x Smiley Cardholder Pro for MagSafe. Only 500 exist. Ever.

We're making summer stick

Here's the pun we're not sorry about: this drop is called "we're making summer stick," because MagSafe literally sticks your wallet to your phone, and emotionally, we're all still trying to stick to summer with both hands. 

This one's for the people who took an extra week off in September "for no reason," who still have sand in a jacket pocket somewhere, who are absolutely not ready to trade iced everything for pumpkin everything just yet.

It's also part of Ekster's 10th Anniversary campaign, which feels like the right moment to team up with a brand that's been in the joy business since 1972. 

The Smiley® Company basically invented smiling as a global language before smiling as a global language was cool, so pairing our smartest wallet with the OG happy face felt less like a marketing decision and more like fate wearing sunglasses.

NEVER LET SUMMER GO

What you're actually getting (besides pure nostalgia)

Underneath the smiley face and the two-tone summer colorway is the same Cardholder Pro for MagSafe you already know is one of our best builds, just dressed for a season it refuses to leave.

1. Built-in MagSafe on both sides. Slap it straight onto your iPhone, or use the other side to stack magnetic add-ons. It's basically a wallet with two different personalities depending on which way you flip it.

2. Holds up to 7 cards, comfortably, in a footprint that's 30% smaller than the standard Cardholder Pro. Small wallet, big main character energy.

3. 100% recycled aluminum, zero plastic. Sustainable, and it looks like it means business.

4. RFID protection built right in, because even smiley faces don't want your card getting skimmed.

5. A smoother, higher card ejection mechanism. One click and your cards fan out like you're about to deal a winning hand. It never stops being satisfying.

6. Fully modular. Snap on the Cardholder Nano, a Tracker Card, a Cash Clip, whatever your day calls for. Same wallet, different mood.

7. Lifetime warranty, because even limited editions shouldn't be limited in how long they last.

And here's a fun little coincidence, not the whole point of the drop, just a nice by-the-way: the two-tone colorway on this one lines up nicely with the warm, sunny palette Apple just rolled out on the new iPhone 18 Pro lineup. 

We didn't plan it. Summer clearly has good taste across the board.

Why only 500? (Sad face)

Because some things shouldn't last forever, which is sort of the whole emotional core of this drop if you think about it for more than five seconds (we didn't ask you to get philosophical about a wallet today, but here we are). 

Once these 500 cardholders are gone, they're gone. No restock, no "back by popular demand" surprise drop next spring. Just 500 people walking around with a tiny piece of the best season of the year magnetically attached to their phone.

Smile a little longer this fall

Look, summer's going to end whether we like it or not. But your wallet doesn't have to get the memo. 

Grab one before all 500 are claimed, because unlike summer, this one actually sticks around once it's yours.

SHOP THE LIMITED EDITION

FAQs

How many Ekster x Smiley Cardholder Pro for MagSafe units were made?
Just 500, worldwide. Once they sell out, this exact colorway and collab won't be restocked.

Is this part of a bigger Ekster campaign?
Yes. It's a limited-edition drop as part of Ekster's 10th Anniversary campaign, themed around holding onto summer a little longer.

Does it work the same as the regular Cardholder Pro for MagSafe?
Functionally, yes. Same double-sided MagSafe compatibility, same 7-card capacity, same smooth ejection mechanism, same RFID protection, and lifetime warranty. The Smiley edition is a limited colorway and design, not a different product internally.

Will my phone need to be MagSafe-compatible?
Yes, or you can use an Ekster MagSafe Sticker to turn any phone into a MagSafe-compatible device.

Can I add accessories to the Smiley edition, like a tracker or cash clip?
Yes. It's fully modular, so add-ons like the Cardholder Nano, Tracker Card, or Cash Clip snap on just like they do with the standard version.